Freeing Taco T***day

A chain owned the trademark to Taco T***day. And harassed small taco shops who used it.  
Taco Bell believes everyone should be able to say and celebrate Taco T***day wherever, and however, they want. 
So, we took action.

First, we went to legal court.

We filed a petition. 
To release the trademark for all.

Then, we hit the basketball court.

Lebron James is known as one of the greatest NBA players in history for his love of Taco Tuesday. 
So, we teamed up with him to free the trademark.
We launched the online initiative.

And finally, we freed Taco Tuesday.

Next

Fry Again